VISION STATEMENT
To be a leading force in cultural celebration and community empowerment by producing inclusive, high-
impact events that honor African heritage, foster artistic expression, and strengthen intercultural
understanding across Canada and beyond.
MISSION STATEMENT
BIG-DREAMS Productions creates transformative concerts and cultural experiences that celebrate
African heritage and the arts. Through flagship events like African Festival Canada and customized
media production services, we engage diverse communities, amplify underrepresented voices, and
deliver professional, accessible programming that inspires pride, connection, and cultural unity.
CORE VALUES
Cultural Empowerment: Elevating African heritage and artistic voices through inclusive
programming.
Community Engagement: Building bridges across cultures and generations through shared
experiences.
Artistic Excellence: Producing high-quality, memorable events with professional integrity.
Equity and Representation: Ensuring diverse voices are heard, seen, and celebrated.
Innovation and Impact: Using technology and creativity to drive meaningful cultural change.
